I am always surprised by the
lackluster bios that I see after articles, in show programs and
advertisements. Most of the time YOU are in control of what gets printed, so
why not use that space to jazz it up? A bio can create credibility and expand
your business. Don’t blow it by printing a list of uninteresting and
irrelevant facts.
Who’s reading the bio? What can you do
for them? How can you make their life easier, more fun, more profitable? How
can you convey these ideas in a way that appeals to their emotions, values,
or humanity? (This is what sells, not value or your level of expertise). Why
would someone want to get this from you? Who are you? What have you done? How
can you show that? Why should the reader trust what you say?
Now that you know what can be included
in your bio, think about how you want to say it. You should always start with
your most impressive or unique achievements first. You may only have
someone’s attention for thirty seconds. If you haven’t sold them in the first
thirty seconds, they may not read what comes next.
Write succinctly and clearly. Use a
writing style that reflects who you are so that your reader gets an idea of
your personality. Show rather than tell. Avoid hyperbole. Use specific facts
to back up or illustrate what you are saying. Keep it simple. One to three
paragraphs (depending on where it’s being printed) are plenty. If it’s
appropriate to use a headline, use one.
Here are some examples. The first is
targeted to dancers in need of dance coaching. The second is targeted to
people who are interested in building their dance business.
Has Your Dance Reached a Plateau? Do
You Need Inspiration To Get Going Again?
Taaj is a dance coach who can save you
time, energy and money by pin-pointing exactly what you need to get you back
on track. Samira, one of Taaj’s award winning students said, “It is hard to
express how impactful your detailed and thoughtful comments and targeted
assistance are. Everyone who has had you as a resource is so lucky!”
Taaj is a
teacher's teacher. Through her
e-books, newsletter,
teleseminars,
coaching,
workshops, and
association with
MEDIA (Middle Eastern
Dance Instructors' Association), she's helped many belly dancers become more
successful business women, teachers, and students. She's more than just a
belly dance teacher. If you are serious about being a better Middle Eastern
dancer, teacher, or building your dance business, you can't ignore what she
has to offer.
The next time you
have the opportunity to write your own bio or introduction, don’t blow it
with a dry recount of what you are wearing, what you are dancing to, or how
much you love to dance. Make it juicy. Make it jump off the page and touch
them so that you will be remembered.
